Raksha Bandhan
Rasna· 2021
Thoda Khatta, Thoda Meetha Rishta · Aug 2021 · 0:46
- Client
- Rasna
- Industry
- Food & beverage
- Agency
- Rioconn Interactive, Ahmedabad
- Role
- Rioconn Interactive
- Work
- Animated film, Festive campaign
- Year
- 2021
An animated Raksha Bandhan film for Rasna about a brother and sister who fight over everything, even the last glass of Rasna: a bond that is thoda khatta, thoda meetha, just like the drink.
01The brief
A festive film for Raksha Bandhan that puts Rasna at the heart of the brother–sister bond.
02The idea & strategy
Siblings tease, fight and make up, year after year. That relationship is a little sour and a little sweet, exactly like Rasna: “thoda khatta, thoda meetha rishta”.
03Execution
A 46-second 2D animated film with warm, hand-drawn textures: a brother and a sister eyeing the same glass of Rasna, and the squabbles and the love that come with it.
04My role
Made at Rioconn Interactive, Ahmedabad. Role details to come.
