Rasna

Industry: Food & beverage
Posts: 16
Period: Nov 2021 — Jan 2022
Role: Design & art direction
Instagram: @rasna_international ↗

15 of these are live on Instagram. Hover any post to read its caption.

Ad film

Best takes

Raksha Bandhan

An animated Raksha Bandhan film for Rasna about a brother and sister who fight over everything, even the last glass of Rasna: a bond that is thoda khatta, thoda meetha, just like the drink.

Read the case study →Watch on YouTube ↗

Hero posts

The best of the lot. (04)

Uttarayan, illustrated: kids, kites and laughter on a rooftop.Sankranti — 13 Jan 2022

'Cheers to new beginnings!' Two kids toast the new year.New Year — 30 Dec 2021

Winter care, illustrated: a mother serves Chyawanprash in a cosy kitchen.Chyawanprash — 25 Nov 2021

A starry New Year poem about school days and sips of Rasna.New Year

Campaign posts

Launches, grids and contests. (12)

Rasnaful Deepavali grid: the title banner unfurls.Diwali Grid

Rasnaful Deepavali grid: fireworks over the title.Diwali Grid

Rasnaful Deepavali grid: the title ends in sparklers.Diwali Grid

Rasnaful Deepavali grid: a crescent moon over the rooftops.Diwali Grid

Rasnaful Deepavali grid: a girl lights diyas on the terrace.Diwali Grid

Rasnaful Deepavali grid: a couple at a glowing window.Diwali Grid

Rasnaful Deepavali grid: kids peek out of festive windows.Diwali Grid

Rasnaful Deepavali grid: grandmother lights lamps on the balcony.Diwali Grid

Rasnaful Deepavali grid: a lantern-lit window and bunting.Diwali Grid

Rasnaful Deepavali grid: rangoli and diyas at the front door.Diwali Grid

Rasnaful Deepavali grid: fairy lights go up on the house.Diwali Grid

Rasnaful Deepavali grid: a boy on the stairs, the last of 12 posts.Diwali Grid

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