“You can always edit a bad page. You can’t edit a blank page.”
KaranPawar
I work at the intersection of ideas and execution. My work spans advertising campaigns, visual identities, social content, photography and films — bringing together creative thinking and hands-on making to take projects from concept to completion.
I’m a creative person by profession and probably by default, too. I work in advertising, where I get to think up ideas, shape visuals and bring campaigns to life. Outside work, you’ll usually find me making films, exploring new places, shooting random moments or trying to turn an observation into a story.
I enjoy the whole process — from figuring out what we want to say to deciding exactly how it should look and feel.
Best takes
(04)
Campaigns
Key visuals, print and outdoor built around one strong idea.
02Films & Reels
Storyboards, shoots and edits for TVCs, DVCs and social reels.
03Social & Design
Grids, templates and launch posts that keep a feed consistent.
04Photography
Product, fashion and campaign shoots, lit and graded with intent.